Privacy Policy

Last updated: 28 September 2026

Amarelle Atlas respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Kelvin Amarelle, trading as Amarelle Atlas, collects, uses, stores and protects personal information when you visit the Amarelle Atlas website, use our services, make a purchase, or contact us.

Amarelle Atlas operates from Australia and may provide services to customers and website visitors in Australia, the United Kingdom, the United States and other countries.

1. Who We Are

Amarelle Atlas is a travel planning service operated by Kelvin Amarelle as a sole trader.

For privacy enquiries, requests or complaints, you can contact us using:

Email: kelvinofoz@outlook.com

You can also contact us through our website contact form:

https://www.amarelleatlas.com/#contactform

For applicable privacy and data protection laws, Amarelle Atlas may be considered the controller, business or organisation responsible for the personal information described in this Privacy Policy.

2. Information We Collect

We may collect personal information that you provide directly to us, including:

Name
Email address
Contact details
Billing and transaction information
Information contained in enquiries or messages
Travel destinations and dates
Travel preferences and interests
Budget or trip requirements you choose to provide
Information required to provide our travel-planning services
Information you provide when requesting changes, support or assistance
Information you provide when submitting reviews or feedback

We may also automatically collect certain technical information when you visit our website, including:

IP address
Browser type
Device type
Operating system
Pages visited
Referring website
Approximate geographic information
Date and time of visits
Website interactions
General website usage information
Cookie identifiers and similar online identifiers

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

Please avoid providing sensitive personal information through our website or by email unless it is necessary for your enquiry or service.

3. How We Collect Information

We collect personal information when you:

Visit our website
Submit our contact form
Contact us by email
Purchase a service
Provide information when requesting a travel plan
Communicate with us about an existing or potential purchase
Submit a review or feedback
Interact with our website
Accept applicable cookies or similar technologies

Some technical information is collected automatically through cookies, Squarespace and analytics technologies.

4. How We Use Your Information

We may use your personal information to:

Respond to enquiries
Communicate with you
Provide travel-planning services
Create and deliver personalised travel plans
Process purchases and payments
Manage customer accounts or orders where applicable
Provide customer support
Send service-related communications
Send an email relating to an abandoned or incomplete cart where permitted by applicable law
Request feedback or a review following a purchase where permitted by applicable law
Process refunds or other transactions
Maintain records of transactions
Improve our website and services
Understand how visitors use our website
Analyse website performance
Maintain website security
Detect and prevent fraud, misuse or unauthorised activity
Comply with legal and regulatory requirements
Establish, exercise or defend legal claims
Respond to privacy requests and complaints

We do not sell your personal information.

5. Lawful Bases for Processing

Where UK or other applicable data protection legislation requires us to identify a lawful basis for processing personal information, we may rely on:

Contract

We may process information where necessary to provide a service you have purchased or requested, or to take steps at your request before entering into a contract.

Consent

We may process information where you have provided consent, including where consent is required for certain cookies or marketing-related communications.

You may withdraw consent where consent is the applicable legal basis.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your applicable privacy rights.

This may include:

Operating our website
Improving our services
Responding to enquiries
Maintaining security
Understanding website usage
Requesting customer reviews
Sending certain service-related or abandoned-cart communications where legally permitted

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Other Applicable Grounds

Where applicable law provides additional lawful grounds for processing, we may rely on those grounds where appropriate.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device that allow websites to recognise your device, remember preferences, provide functionality and understand how visitors use a website.

We use cookies and similar technologies for purposes including:

Essential website functionality
Security
Remembering preferences
Shopping cart functionality
Payment functionality
Website analytics
Understanding website performance
Improving the website
Measuring conversions and customer journeys

Some cookies are necessary for the website to operate and may be used without consent where permitted by applicable law.

Non-essential cookies, including analytics cookies, are subject to our cookie consent settings where consent is required.

Our website currently uses Google Analytics and Squarespace Analytics.

Google Analytics may collect information about how visitors interact with our website, including information about pages visited, device/browser information, approximate location and website interactions. Google Analytics data may be processed by Google in accordance with Google's own privacy practices.

Squarespace Analytics provides website reporting concerning visitor behaviour and website performance, including information such as pageviews, conversion activity, referrals and, where applicable, sales and cart-abandonment information.

We do not currently use Meta Pixel or other Meta tracking technologies.

You can control cookies through the cookie banner presented on our website and through your browser settings.

UK guidance requires websites to explain non-essential cookies and obtain appropriate consent before using them.

7. Squarespace

Our website is hosted and operated using Squarespace.

Squarespace may process certain information relating to visitors and customers in order to provide website hosting, security, website functionality, analytics, commerce functionality and other services required to operate our website.

Squarespace may use cookies and similar technologies, including first-party and third-party technologies, as described in its own privacy and cookie policies.

Information processed through Squarespace may be handled in locations outside the country in which you are located.

8. Payment Processing

If you purchase a service from Amarelle Atlas, payment processing is provided through Squarespace and Stripe.

Payment information may include information such as:

Name
Billing information
Payment method
Transaction amount
Transaction date
Transaction status
Other information necessary to process or verify a transaction

We do not intend to receive or store your complete payment card number through our website.

Payment information is processed by the relevant payment provider in accordance with its own privacy and security practices.

We may retain transaction information necessary for accounting, legal, tax, fraud prevention and business-record purposes.

9. Abandoned Cart Emails

Where you begin a purchase but do not complete the checkout process, we may send a reminder relating to your incomplete purchase where permitted by applicable law.

These communications are intended to help you complete a transaction you have started and are not intended to constitute general promotional marketing.

Where applicable law requires consent for such communications, we will obtain or rely on an appropriate lawful basis before sending them.

You may contact us if you do not wish to receive these communications.

10. Review Requests

After you purchase a service from Amarelle Atlas, we may contact you to ask for feedback or a review concerning your experience.

These communications are intended to obtain feedback about a service you have purchased.

Where applicable law requires consent for a particular type of communication, we will obtain the appropriate consent.

You may contact us if you do not wish to receive review requests.

11. Email Communications

If you contact us by email, we will process the information contained in your communication in order to respond to your enquiry and manage our communication with you.

We may retain relevant correspondence where reasonably necessary for customer service, business records, legal obligations or dispute resolution.

We do not operate a general promotional email newsletter at this time.

12. Sharing Personal Information

We do not sell your personal information.

We may disclose personal information where reasonably necessary to:

Provide our services
Process payments
Operate our website
Maintain website security
Provide website analytics
Respond to your requests
Comply with legal obligations
Prevent fraud or misuse
Establish, exercise or defend legal claims
Protect the rights, safety or property of Amarelle Atlas or others

Our current key service providers involved in website operation or transactions include:

Squarespace — website hosting, website functionality, commerce and website analytics.

Stripe — payment processing.

Google Analytics — website analytics.

These providers may process information in accordance with their own privacy policies and may process information outside Australia, the UK or the country where you are located.

We do not currently use Meta Pixel or Meta advertising tracking.

13. International Data Transfers

Because Amarelle Atlas operates online and uses service providers such as Squarespace, Stripe and Google Analytics, personal information may be processed or stored outside the country in which you are located.

Where applicable privacy laws require safeguards for international transfers or disclosures, we will take reasonable steps to comply with those requirements.

For Australian businesses covered by the Privacy Act, the Australian Privacy Principles include specific requirements concerning overseas disclosures of personal information.

14. Data Security

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Loss
Misuse
Unauthorised disclosure
Unauthorised alteration
Destruction

However, no website, electronic communication or method of storing information can be guaranteed to be completely secure.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained depends on the type of information and why it was collected.

For example, we may retain:

Enquiry information for as long as reasonably necessary to respond and manage the enquiry
Customer information for as long as necessary to provide services and manage the customer relationship
Transaction and financial records for the period required by applicable tax, accounting and legal requirements
Privacy requests and complaints for as long as reasonably necessary to manage and resolve them
Analytics information in accordance with the relevant analytics provider's settings and retention periods

When information is no longer reasonably required, we will take reasonable steps to delete, destroy or de-identify it, subject to legal or legitimate business requirements to retain it.

16. Your Privacy Rights

Depending on your location and the laws that apply to you, you may have rights including the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information where legally applicable
Request restriction of certain processing
Object to certain processing
Withdraw consent where processing is based on consent
Request information about how your information is used
Request information about certain disclosures
Exercise applicable rights concerning the sale or sharing of personal information
Request data portability where applicable
Lodge a privacy complaint

These rights are not absolute and may be subject to legal exceptions.

17. UK Privacy Rights

If UK data protection legislation applies to you, you may have rights including:

Access
Correction
Erasure
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent where applicable

You may also complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

We encourage you to contact Amarelle Atlas first so that we can attempt to resolve your concern directly.

UK privacy guidance requires privacy notices to explain matters including the purposes of processing, retention and sharing of personal information.

18. Australian Privacy Rights

Where the Australian Privacy Act 1988 and Australian Privacy Principles apply to Amarelle Atlas, we will handle personal information in accordance with applicable requirements.

You may request:

Access to personal information we hold about you
Correction of inaccurate or incomplete information
Information about how your information is handled

The Australian Privacy Act applies to organisations meeting its coverage requirements, including generally organisations with annual turnover above $3 million and certain other organisations.

You may also complain to the Office of the Australian Information Commissioner (OAIC) where applicable.

19. US Privacy Rights

If you are a resident of a US state with applicable privacy legislation, you may have additional rights depending on the law that applies to you.

These may include rights to:

Know what personal information is collected
Access personal information
Correct personal information
Request deletion
Opt out of certain sales or sharing
Opt out of certain targeted advertising
Limit certain uses of sensitive personal information where applicable
Obtain a copy of certain personal information

Amarelle Atlas does not sell personal information and does not currently use Meta Pixel or similar advertising technologies.

We will respond to valid privacy requests in accordance with the law applicable to the individual making the request.

Where identity verification is reasonably necessary, we may request information sufficient to verify the request.

Under California privacy law, for example, consumers generally exercise applicable rights directly with the business rather than with a service provider such as a payment processor.

20. Children's Privacy

Our website and services are not specifically directed towards children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to Amarelle Atlas and you would like that information removed, please contact us.

21. Access, Correction, Deletion and Privacy Requests

You may contact Amarelle Atlas at any time to:

Request access to your personal information
Request correction
Request deletion where applicable
Ask how your information is being used
Withdraw consent where applicable
Ask questions about this Privacy Policy
Make a privacy complaint
Exercise another applicable privacy right

You can contact us through:

Website contact form:
https://www.amarelleatlas.com/#contactform

Email:
kelvinofoz@outlook.com

We may need to verify your identity before processing certain requests.

We will respond to valid requests within the timeframe required by applicable law.

22. Privacy Complaints

If you have concerns about how Amarelle Atlas has handled your personal information, please contact us first using the details above.

We will investigate your complaint and respond within a reasonable period and in accordance with applicable legal requirements.

If you are not satisfied with our response, you may have the right to contact the relevant privacy regulator.

For example:

Australia: Office of the Australian Information Commissioner (OAIC)

United Kingdom: Information Commissioner's Office (ICO)

United States: The relevant state privacy regulator or other applicable authority.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

Our services
Our website
Cookies and analytics technologies
Payment providers
How we collect or use information
Applicable privacy laws
Our privacy practices

When we make changes, we will update the Last updated date at the beginning of this Privacy Policy.

Where required by law, we will provide additional notice of material changes.

24. Contact Us

If you have any questions about this Privacy Policy or how Amarelle Atlas handles personal information, please contact:

Kelvin Amarelle trading as Amarelle Atlas